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Tesla’s $225 Toddler Bike Sells Out Immediately
Tesla’s $225 toddler balance bike sold out immediately despite having no motor, pedals, or brakes. Musk still refuses to make an adult e-bike.
Image: TNW
Tesla’s $225 balance bike for children ages 2 to 5 sold out immediately, despite having no motor, pedals, or brakes. The bike is powered entirely by the rider’s legs, with a lightweight white magnesium frame, a five-way adjustable seat, the Tesla wordmark on the side, and the company’s T logo on the front.
Tesla did not disclose how many units were available. At $225, the bike sits at the top of the balance-bike market, where most competing models cost under $100. The Woom 1, one of the few more expensive alternatives at $249, at least includes brakes. Tesla is also offering a matching balance-bike T-shirt for $30.
The company has previously sold several children’s products, including the $1,500 ride-on Cybertruck for Kids, the $1,650 Cyberquad ATV, and a wind-up Cybercab toy. The Cyberquad was previously recalled for violating ATV safety standards.
Tesla fans may be more interested in a product for themselves. CEO Elon Musk has said he considers bikes dangerous after a teenage accident and will not make an adult e-bike. That leaves the balance bike as a premium Tesla-branded product for children who cannot yet spell the company’s name.
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Tesla’s core car business generates the revenue, beating expectations by 18%. Selling branded merchandise to the next generation of potential buyers is a much smaller side business with little operating cost.
Frontier Editor
Dan is our resident futurist, covering electric mobility, space exploration, and the smart home. He's interested in atoms just as much as bits. Whether it's a new battery chemistry, a reusable rocket, or a protocol that finally makes IoT devices talk to each other, Dan breaks down the engineering that pushes humanity forward.
via TNW
