Xiaomi sells 8 million water purifiers in 11 years

Xiaomi says it has sold more than 8 million units from its Mi Home Water Purifier range over the past 11 years. The company also claims 258 patents related to water purification.

Xiaomi’s water-purifier strategy

Yu Xinlan, deputy general manager of Xiaomi’s Smart Ecosystem division, said the first model was designed to make water-purification systems affordable for most families. The company later shifted its focus toward water-delivery speed, filtration performance, and convenience.

Xiaomi also noted that its Mijia brand led China’s online water-purifier sales in 2020. The Chinese market includes both domestic appliance makers and established brands selling premium purification systems and instant water heaters, making Xiaomi’s emphasis on mass-market pricing and high sales volumes a clear part of its strategy.

Faster filling and finer filtration

Xiaomi says newer Mijia models can fill a glass in about three seconds. Their reverse-osmosis membranes are rated to filter particles as small as 0.0001 micrometers.

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The company also announced that its intelligent purification and heating-control system for Mijia instant water heaters entered international markets this year. The move reflects Xiaomi’s broader smart-home approach: water is being positioned not as a standalone filter category, but as part of a connected ecosystem of devices.

Ilya Ignatov is a technology journalist and news writer. He graduated from the Moscow Technical University of Communications and Informatics with a degree in information security and has covered hardware, software, and consumer electronics since 2018.