• 2 min read
Trust Tops the List for Crypto Buyers, Study Finds
A 2026 study found trust, ease of use, and perceived benefits drive cryptocurrency purchases, with trust showing the strongest effect.
Image: TechXplore
Consumers are most likely to buy cryptocurrencies when they view them as trustworthy, easy to use, and beneficial, according to research published in the International Journal of Blockchains and Cryptocurrencies. Using the Technology Acceptance Model as its framework, the study examined how people’s perceptions shape their willingness to purchase crypto.
The researchers analyzed survey data with partial least squares structural equation modeling (PLS-SEM), a method that tests multiple relationships between factors at the same time. They found that perceived ease of use, trust, and perceived benefits all had significant direct effects on a consumer’s intention to buy cryptocurrency. Among those factors, trust had the strongest relationship, followed by ease of use and benefits.
The team also found that perceived risk lowered perceptions of benefit, but that link was not statistically significant. In practice, the findings suggest that concerns such as volatility, cybersecurity, and limited regulation do not automatically stop consumers from buying crypto if the platforms involved appear reliable and simple to navigate.
According to the study, people are more likely to see advantages such as lower transaction costs, borderless payments, and investment portfolio diversification when they trust the technology and can use it without difficulty.
Recommended reading
Oracle Falls to BBB- as AI Buildout Drains Cash
The paper also points to policy implications as governments and financial regulators weigh how to oversee digital assets. The authors recommend:
- clearer investor protection rules
- standardized compliance procedures
- enforcement of ethical marketing
They also say digital platform providers should focus on stronger cybersecurity, transparent fee disclosures, and accessible interfaces to build user confidence while protecting financial and personal data.
More information: Rachna Jain et al, What drives consumers to purchase cryptocurrencies: An empirical investigation, International Journal of Blockchains and Cryptocurrencies (2026). DOI: 10.1504/ijbc.2026.154760
Enterprise Editor
Marcus follows the money. He covers enterprise software, cloud architecture, and the tectonic shifts in Big Tech strategy. He translates dense earnings calls and complex M&A activity into actionable insights about where the industry is actually heading. If a tech giant makes a silent pivot, Marcus is usually the first to notice.
via TechXplore
