Snap will unveil $2,195 Specs AR glasses on September 16

Snap will give the public its first full look at Specs on September 16, holding a dedicated event ahead of the launch of its standalone augmented-reality glasses. The presentation will take place in Los Angeles at 7 p.m. Eastern time, with a livestream available for viewers outside the venue.

The company says it will demonstrate how Specs combine AI assistance, work tools, entertainment and shared experiences for multiple people. The event is also expected to provide more precise information about launch dates, which Snap has not yet announced.

Specs are already available for preorder, with deliveries planned for the United States, United Kingdom and France this autumn. The glasses cost $2,195, placing them firmly in the premium segment of a still-narrow AR market where a product’s practical value needs to be demonstrated rather than simply described.

Snap Specs specifications and features

The glasses will be offered in two sizes and include:

• 47 mm and 52 mm size options.
• Up to four hours of standalone operation in mixed-use mode.
• A built-in browser and AI features powered through OpenAI and Google.
• Hundreds of promised AR Lenses, including games.
• Two Qualcomm Snapdragon chips housed in the thick temples.

Snap is positioning Specs as a consumer product rather than a technology demonstration. Against Meta* and other companies, the key test will be whether the glasses move from preorder to actual deliveries at a meaningful pace after the September presentation.

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*Meta is owned by Meta, which has been designated an extremist organization in Russia and is banned there.

Maxim Tretyakov is a technical journalist who primarily covers the mobile-phone market and automotive technologies. He has written 740 articles analyzing flagship smartphone launches, including Xiaomi and Apple products, neural-network features in consumer devices and the current state of Russia’s automotive industry. His expertise also covers hardware ranging from graphics-card concepts to smart rings, as well as legal issues in the technology market.

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