diHouse, a Russian distributor, has started taking orders for six new SJCAM action cameras, ranging from budget-friendly to premium models. Prices start at 7,990 rubles (about $110) and go up to 15,990 rubles. All cameras shoot in 4K and are rated waterproof for dives up to 30 meters with a protective case.
- The entry-level ZV100 is priced at 7,990 rubles; the flagship C400 Pocket costs 15,990 rubles.
- Action camera sales in Russia surged 1.4 times last summer, with analysts predicting another demand spike this season.
- Top-tier ZV100 and ZV200 support 5K video at 30fps and feature Sony sensors for improved image quality.
Compact SJCAM options: C110 Plus and Pocket series
The basic C110 Plus shoots 4K video at 30fps, includes gyroscopic stabilization, and sports a wide 170-degree lens. It connects via 2.4 GHz Wi-Fi and runs on a 1100mAh battery. With its waterproof case, it can dive up to 30 meters. The recommended price is 9,990 rubles.
The pocket-sized C300 Pocket and C400 Pocket models share similar specs: 4K/30fps recording, built-in stabilization, and 30-meter waterproofing with a case. They differ from the C110 Plus by offering a narrower 154-degree field of view. Both include a 1.3-inch touchscreen, dual-band Wi-Fi (2.4 and 5 GHz), live streaming capabilities, and a remote control. Battery capacity stands at 1000mAh. Pricing is as follows:
- C300 Pocket: 13,990 rubles
- C400 Pocket: 15,990 rubles
SJ6 Ultra features dual screens and voice control
The SJ6 Ultra stands out by featuring two touchscreens: a 2.0-inch main display and a 1.3-inch secondary screen. It has a 166-degree wide-angle lens. Connectivity includes dual-band Wi-Fi, live streaming, wireless mic support, and multilingual voice commands. Its 1000mAh battery supports standard shooting features: 4K capture, gyro stabilization, and waterproofing up to 30 meters with the casing. The retail price is 11,990 rubles.
ZV100 and ZV200 offer 5K video with Sony sensors
The top-tier ZV100 and ZV200 cameras push resolution further with 5K video recording at 30fps, powered by Sony image sensors. They shoot photos up to 80 megapixels and include built-in flash units. Both pack an HD 2.8-inch screen. Recording features cover slow motion, time-lapse, loop, continuous, synchronized, and automatic modes, plus a selfie function.
The two models differ in stabilization, zoom, battery, and display. The ZV100 offers electronic stabilization and 8x digital zoom, with a 750mAh battery and built-in flash. Meanwhile, the ZV200 upgrades to six-axis gyro stabilization, 16x digital zoom, an 800mAh battery, and swaps flash for a rotating IPS display. Pricing is:
- ZV100: 7,990 rubles
- ZV200: 9,990 rubles
In Russia, action cameras have gained traction as affordable alternatives to GoPro and DJI models, which dominate global markets at higher price points. SJCAM’s new lineup aims to undercut both premium and midrange offerings, especially appealing to enthusiasts looking for rugged 4K shooting without breaking the bank.
As the summer outdoor season approaches and tourism rebounds, demand for durable, waterproof action cameras is set to rise sharply in Russia. How SJCAM’s broad range-from budget pocket cams to advanced 5K shooters-will stand against entrenched competitors will be a key trend to monitor in the coming months.