OnePlus exits US and Europe phone launches

OnePlus is ending new phone releases in North America and Europe, confirming months of rumors and speculation and narrowing smartphone choice in both markets.

The company entered the market in 2014 with an aggressive pitch: a phone that was cheaper and faster than established rivals. More than a decade later, that strategy has changed. After a brief expansion in the US through carrier deals with T-Mobile and Verizon, OnePlus increasingly shifted its attention to India after the pandemic.

At the same time, the brand has moved closer to its parent company, Oppo, bringing its device launches and software experience more in line with the larger manufacturer. Even so, OnePlus continued to ship flagship phones in the US and Europe, with the OnePlus 15 going on sale in late 2025. According to the report, that will be the last new OnePlus phone many buyers in those regions see.

Earlier this year, OnePlus denied shutdown rumors, but stopped short of promising future launches. Its latest statement is still cautiously phrased, but the message is straightforward.

“As part of the proactive global strategy adjustment, OnePlus has decided to conclude new product rollouts in Europe and North America.”

Existing devices will remain on sale in North America and Europe, and software support will continue. But OnePlus phones will also lose OxygenOS: with the Android 17 update, the company will switch globally to Oppo’s ColorOS.

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For now, only India and China will continue to get new OnePlus devices. The report adds that a shutdown of the company’s India operations in 2027 has also been rumored.