Huawei targets 60 million phones in 2026

Huawei is aiming to increase smartphone shipments by 20% this year, even as many rivals cut production because of severe memory supply and pricing pressures. According to supply-chain sources cited by iXBT, the Chinese tech company now plans to sell more than 60 million smartphones in 2026.

That would mark a sharp jump from an earlier expectation. Last year, supply-chain sources said Huawei planned to ship fewer than 50 million smartphones in 2025. But demand for the Mate 80 and other models has reportedly pushed the company to raise its outlook by 10 million units for 2026.

The report stands out because the broader Android market is moving in the opposite direction. News covering major brands says Honor, Oppo, Vivo, and Xiaomi have reduced their 2026 smartphone shipment plans by 15% to 30%. The combination of memory shortages and higher component prices continues to weigh on production across the sector.

Huawei, however, is described as being in a different position as it pushes for new gains in both smartphones and chipsets despite those conditions. Based on Huawei’s monthly sales data in China since January 2026, one chip supplier said:

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“Huawei is the only client that is meeting expectations for order volumes and whose growth momentum is continuing.”

Research firms also expect Huawei and Apple to be among the few brands showing growth this year, while other vendors could lose market share as component and memory-chip costs keep rising.