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DNS warns against forcing AI into every process

DNS Group director Dmitry Alexeyev says AI should support employees, not replace working processes without clear time or cost savings.

Image: ITzine

AI should not be forced into every business process simply because it is fashionable, Dmitry Alexeyev, director of DNS Group, told TASS. He said the technology should support people rather than replace them where existing methods already work well.

Alexeyev described neural networks as a broadly applicable tool—not a universal substitute for established workflows. He compared AI with “information and technological wings” that expand employees' capabilities without eliminating their expertise.

The same question is playing out beyond DNS. Retailers, banks, and media companies are testing generative AI for customer support, analytics, and marketing. But when mistakes are costly, businesses remain reluctant to remove people from the process.

For companies, the practical question is no longer whether to adopt AI, but where it can genuinely save time and money. If the benefit is not yet visible, reshaping every process around the technology makes little sense.

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Author: Elizaveta Dobrovolskaya has written for itzine.ru since 2021. She covers smartphones, gadgets, hardware, AI, space, technology culture, and the electric-vehicle market.

Ava Chen

AI Editor

Ava covers the rapidly evolving world of artificial intelligence, from foundational models and research labs to the real-world economics of intelligence. With a background in computational linguistics, she cuts through the hype to find out what actually works. She firmly believes that benchmarks are just marketing until reproduced in the wild.

via ITzine

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