Yandex plans three-floor venue at Kursky station

Yandex is moving beyond standalone stores and service counters into a much larger physical format. In November 2026, the company plans to open a three-story venue in the Chkalov gallery at Kursky station square in Moscow, according to the company’s press service, as cited by Kod.

The idea is to bring together services that usually live inside a smartphone screen and turn them into a single offline experience. Yandex says its algorithms will not just power apps, but also help visitors navigate the building itself by suggesting where to go and what to do based on their interests.

The space is set to include:

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• a Yandex Music area for events and meetups
• a Kinopoisk offline cinema
• a Yandex Factory store with in-house branded products
• a lecture hall and robotics workshop from Yandex Education
• a Yandex Pay area for payment sticker registration
• an Alice showroom for AI technologies
• a “City in the city” interactive zone from Yandex Go
• the Smyslovaya 226 store with a coffee shop

For Yandex, the project also serves as a storefront for its wider ecosystem. The source notes that Yandex Plus had an audience of more than 39 million subscribers by the end of 2024, giving the company a chance to present that bundle of services in person rather than through in-app promotion.

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The architecture was designed by Vox Architects under Anastasia Tarasova. Yandex says the interior will be flexible, using light panels, wall patterns, and adjustable lighting so the venue can be quickly reconfigured for lectures, exhibitions, film screenings, or new service launches. The concept was created by Alexey Kapitanov, founder of Khlebzavod 9.

According to the source, Yandex is following a path large tech brands have used for years: treating offline space as a high-return marketing channel. The Kursky station square location is a major pedestrian hub in Moscow, while Chkalov already attracts a young urban audience. That makes the site valuable not just for visibility, but also for selling devices, promoting subscriptions, and extending Yandex’s house brands through foot traffic in the city center.