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Tim Cook gives John Ternus a final Apple endorsement
Tim Cook used Apple’s final Q3 2026 earnings call as CEO to endorse John Ternus, ahead of the September 1 leadership transition.

Image: Mashable
Apple’s Q3 2026 earnings call marked Tim Cook’s final appearance as CEO before he becomes executive chairman, and he used the occasion to again endorse successor John Ternus.
Cook said Ternus, Apple’s current senior vice president of Hardware Engineering, will lead future earnings calls after the leadership transition on September 1. He described the handover as seamless and said he had never been more optimistic about Apple’s future.
“This will be my final earnings call, and John will lead these calls going forward. The transition is going seamlessly, and I am beyond excited for John to step into his new role and lead Apple into its next era.”
John Ternus prepares to take over
Apple has repeatedly presented Cook and Ternus as closely aligned ahead of the change. The two appeared together at the Ted Lasso Season 4 premiere on Monday, where Cook told Deadline that Ternus was “the perfect person for this role” and that the transition had been “great.” They wore apparently identical navy suits and matching “Believe” pins.

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Ternus said he was excited to lead Apple but declined to reveal what his first act as CEO would be, telling reporters they would “have to wait and see.” His limited public comments suggest that Apple is emphasizing continuity rather than a sharp strategic break as Cook steps aside.
Ternus remained mostly silent during Thursday’s earnings call. Asked about Apple’s position as companies including OpenAI and SpaceX develop new hardware, he offered no specific product details, saying only that he would reiterate Cook’s comments and that Apple was focused on its plans.
“There is so much opportunity for us with everything that’s happening in this space, and we’re just really focused on our plans and very excited about it.”
iPhone 18 will be an early test
Apple is expected to release the iPhone 18 in September 2026, the same month Ternus becomes CEO. Because the company’s annual iPhone launch is its biggest event of the year, the release will give the incoming chief an immediate public test, even as Apple works to portray the transition as a stable continuation of Cook’s tenure.
The company enters that transition after reporting $109.4 billion in quarterly revenue for Q3 2026, up 16 percent year over year. The iPhone generated $54.3 billion, while Apple reported $29.8 billion in net quarterly profit.
Enterprise Editor
Marcus follows the money. He covers enterprise software, cloud architecture, and the tectonic shifts in Big Tech strategy. He translates dense earnings calls and complex M&A activity into actionable insights about where the industry is actually heading. If a tech giant makes a silent pivot, Marcus is usually the first to notice.
via Mashable


