• 2 min read
TikTok tests tool to detect creator deepfakes
TikTok is testing an opt-in tool that helps US creators find and report unauthorized AI content using their likenesses.
Image: The Verge
TikTok is testing an opt-in tool that can scan for AI-generated content resembling a creator and help report unauthorized deepfakes. The initial test includes “some” creators in the US, TikTok US spokesperson Zachary Kizer told The Verge. Social media consultant Matt Navarra first spotted the feature.
Illustration by Nick Barclay / The Verge
Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
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How TikTok’s likeness scan works
Creators included in the trial must first verify their identity through Jumio. The process requires a real-time selfie scan and an identity-document check.
“TikTok does not retain ID documents, and facial information is used only for likeness matching and to help identify potential unauthorized uses of a creator’s likeness.”
After verification, TikTok scans for AI-generated content that may use the creator’s likeness. The creator can then review the results and potentially report unauthorized posts and accounts to TikTok.
Image: TikTok
YouTube has been developing a comparable system and recently expanded its tool to all adult users. TikTok has not said when, or whether, its likeness-detection feature will become available more broadly.
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Ava covers the rapidly evolving world of artificial intelligence, from foundational models and research labs to the real-world economics of intelligence. With a background in computational linguistics, she cuts through the hype to find out what actually works. She firmly believes that benchmarks are just marketing until reproduced in the wild.
via The Verge
