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OnePlus may exit the US and Europe this week
Bloomberg reports OnePlus is preparing to wind down operations in the U.S., Europe, and India as parent company Oppo reshuffles.
Image: TechCrunch
OnePlus is reportedly preparing to wind down its operations in the U.S. and Europe this week, according to Bloomberg, as parent company Oppo reorganizes amid weaker phone demand and higher consumer electronics prices.
Bloomberg, citing a source, said the move is part of a broader corporate reshuffle at Oppo. The report also said OnePlus will wind down operations in India, one of its largest markets outside China.
Founded in 2013 by Pete Lau and Carl Pei, OnePlus built its name on affordable Android phones aimed at enthusiasts. The company later broadened its lineup, helping drive global demand, and expanded further into lower-cost devices with the Nord series as prices for its flagship phones climbed. Pei left in 2020 to start Nothing.
The reported retreat comes as the broader smartphone market weakens. Research firms IDC and Counterpoint have forecast that smartphone shipments will fall by more than 13% in 2026 because of constrained memory chip supply, a shortage described as “RAMageddon.” Counterpoint also reported that Oppo saw a double-digit shipment decline year-over-year for the second quarter of 2026, citing “softness across most of its key markets” due to weak demand.
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According to Bloomberg, Oppo plans to keep operating OnePlus in China while continuing to sell Realme phones internationally, including in the Nordic region, where the brand has performed well.
Gadgets Editor
Eli is obsessed with the tangible future. He reviews phones, wearables, and everything with a battery. Known for his rigorous testing protocols and unabashed teardowns, Eli has broken more review units than he cares to admit, all in the name of discovering the truth about durability and repairability.
via TechCrunch
