OnePlus could quit the US and Europe this week

OnePlus is preparing to exit the U.S. and European smartphone markets as part of a broader restructuring at parent company Oppo, according to Bloomberg. The move could happen as early as this week, a person familiar with the matter told Bloomberg.

The report says the pullback will not stop with the West. Outside China, OnePlus' withdrawal is expected to expand to the rest of the world, including India, at some point in 2027. At the same time, Realme, another Oppo-owned brand, is set to leave the China market under the same restructuring.

OnePlus built its reputation by offering strong Android phones with lightweight software at prices that undercut Apple and Samsung by hundreds of dollars. But its position has weakened. In the U.S., Bloomberg says OnePlus now trails smaller rivals such as Motorola and Google.

The backdrop is a tougher smartphone market, especially in China. IDC said this week that smartphone shipments in China fell 4.3% year over year in the second quarter to roughly 66 million units, marking the fifth consecutive quarterly decline. Apple and Huawei were the only major vendors to grow.

Rising component costs are a key pressure point. Counterpoint Research said Chinese brands such as Oppo are more exposed than Apple and Samsung to the ongoing memory chip shortage, because thinner margins make it harder to absorb higher costs. In the entry-level segment, costs have increased 20% to 30% since early 2025.

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OnePlus' latest flagship, the OnePlus 15, launched globally on November 13, 2025. The company delayed the U.S. release because the FCC certification process had been backed up during the federal government shutdown, which had ended just one day before launch.