Nothing plans first main-brand smartwatch for September

Nothing may launch its first smartwatch under the main brand in September 2026, according to a leak from insider Yogesh Brar. The move would give the company its first wearable outside the CMF sub-brand.

Brar says the watch will use Nothing’s signature design language, including transparent-inspired elements, and will be sold only in selected markets. Its price is expected to come in below $300.

That would place the device above CMF’s budget positioning while keeping it below the price of many premium models from Apple, Samsung, and Google. Apple Watch models start above $300, while the upper end of Samsung’s Galaxy Watch and Google’s Pixel Watch ranges also quickly reaches—and exceeds—that mark.

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CMF has tested Nothing’s smartwatch strategy

Nothing has so far kept its smartwatch efforts within CMF. The CMF Watch Pro 2 and recently introduced CMF Watch 3 Pro gave the company experience with AMOLED displays, GPS, Bluetooth calling, basic health monitoring, and several days of battery life without a charge.

That approach mirrors a broader product strategy used by companies such as Xiaomi, which develops more affordable devices under Redmi and Poco before moving successful ideas into its main lineup. Samsung and Huawei, by contrast, have long treated smartwatches as an established product category alongside smartphones.

Nothing has not disclosed the rumored watch’s screen size, chipset, or sensor package, so direct comparisons with competing models are premature. If the company moves the product above CMF’s tier, a more mature platform such as Wear OS would be a logical fit, giving it a stronger foundation for apps, notifications, and smartphone integration.

The reported September announcement would test whether Nothing’s visual identity works beyond phones—and whether buyers will pay more than CMF prices for a watch that remains cheaper than top models from Apple and Samsung. If the launch arrives on schedule, the first market response should come in autumn.