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Netflix says AI touched 300 titles in 2026
Netflix says generative AI was used on 300 movies and shows in 2026, mainly for post-production, crowds, battle scenes, and worldbuilding.
Image: TechRadar
Netflix says 300 movies and shows used generative AI in 2026, according to a shareholder letter dated July 16 and obtained by Kotaku. The company says the technology is now used across production, from concept development and pre-visualization through filming and post-production.
Most of that work took place after filming. Netflix said generative AI helped productions create or enhance crowds, historical battle scenes, and establishing shots used for worldbuilding.
“We are increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost than traditional methods. In some cases, productions would have had to leave out key shots and sequences in the absence of GenAI technology.”
Using The American Experiment as an example, Netflix said the tools “enhanced crowds, historical battle sequences, and worldbuilding establishing shots.” The company did not identify all 300 titles that used the technology.
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Netflix is also adding AI to its app
The use of AI extends beyond Netflix’s film and television productions. The company said it plans to use large language models (LLMs) and other AI systems to improve title discovery and better understand member preferences.
That announcement comes as Netflix faces criticism over its treatment of original shows. TechRadar recently highlighted the cancellation of The Boroughs after one season, adding to a long list of series that ended early.
Netflix recently canceled The Boroughs, joining a long line of shows axed by the streaming giant. (Image credit: Netflix)
Netflix has also used an AI-generated voice modeled on the late actor Gene Wilder in a new reality show. TechRadar editor-at-large Lance Ulanoff called that decision “too far.”
The combination of frequent cancellations, AI-assisted production, and AI-generated performance elements is likely to divide viewers. For some subscribers, the concern is not simply that Netflix is using new tools, but that cost and speed are taking priority over the shows themselves.
AI Editor
Ava covers the rapidly evolving world of artificial intelligence, from foundational models and research labs to the real-world economics of intelligence. With a background in computational linguistics, she cuts through the hype to find out what actually works. She firmly believes that benchmarks are just marketing until reproduced in the wild.
via TechRadar
