• 2 min read
Google’s Pixel Tag may launch for €34.99
Google’s leaked Pixel Tag could launch in Europe on August 12 for €34.99, but UWB support and US availability remain unknown.
Image: SamMobile
Google may be about to enter the object-tracker market with the Pixel Tag, a compact Bluetooth tracker designed to compete with Apple’s AirTag and Samsung’s upcoming Galaxy SmartTag 3.
The device’s design was reportedly revealed by 9to5Google, while Dealabs is credited with leaking its pricing and launch timing. According to the reports, Google plans to sell the Pixel Tag for €34.99 in Europe, with a launch scheduled for August 12.
A pill-shaped tracker with one notable omission
The leaked render shows a small, pill-shaped device that resembles Samsung’s Galaxy SmartTag 2 more than the squircle-shaped Galaxy SmartTag 3. But Google’s tracker reportedly lacks a built-in key-ring hole or lanyard eyelet. Users who want to attach it to keys, bags, or other objects may therefore need to buy a separate protective case, adding to the effective cost.
The Pixel Tag is expected to use Bluetooth and integrate with Google’s Find Hub network, allowing compatible devices to help locate lost objects. Its support for Ultra-Wideband (UWB) is still unclear. Apple’s AirTag and Samsung’s upcoming Galaxy SmartTag 3 both support Bluetooth and UWB, so that missing specification could determine how precisely Google’s tracker can be located at close range.
Pricing and availability remain incomplete
The reported €34.99 European price puts the Pixel Tag in direct competition with Apple and Samsung’s trackers, but the reporting does not provide a US price or confirm availability outside Europe. Google also has not confirmed the product, its specifications, or whether a case will be sold as an accessory.
Recommended reading
Marantz upgrades its Cinema AV receivers for 2026
That makes the Pixel Tag a plausible first step into hardware for the Find Hub network, but not yet a clear alternative to established trackers. The €34.99 price is potentially competitive; the lack of confirmed UWB support and the added cost of a required attachment case could make the final package less compelling.
Frontier Editor
Dan is our resident futurist, covering electric mobility, space exploration, and the smart home. He's interested in atoms just as much as bits. Whether it's a new battery chemistry, a reusable rocket, or a protocol that finally makes IoT devices talk to each other, Dan breaks down the engineering that pushes humanity forward.
via SamMobile
