Xiaomi has added another piece of connected hardware to its Mijia line, and this one is aimed squarely at your bathroom shelf: the Mijia Multi-directional Sweeping Electric Toothbrush Pro. It costs $80, works with Xiaomi’s mobile app, and uses a multi-directional vibration motor plus a dual-degree-of-freedom design to adjust power when it hits resistance. Translation: it is trying very hard not to bully your gums.
The big technical pitch is pretty simple. A six-axis sensor tracks the brush head’s position and angle, which Xiaomi says helps it clean harder-to-reach areas more effectively. That places the Mijia Multi-directional Sweeping Electric Toothbrush Pro in the growing class of ”smart” oral-care devices that lean on sensors and app controls rather than just motor speed, a category that has been pushed for years by brands such as Oral-B and Philips.
Mijia Multi-directional Sweeping Electric Toothbrush Pro specs
- Price: $80
- Motor: multi-directional vibration motor
- Design: dual-degree-of-freedom construction
- Sensor: six-axis sensor for position and tilt detection
- App support: yes, with mode switching from Xiaomi’s mobile app
- Brush heads: standard cleaning, gentle care, and whitening options
What Xiaomi is selling beyond vibrations
The rest of the product is classic Xiaomi: a soft rubber outer shell, a tidy feature list, and enough app control to make a toothbrush feel mildly overqualified. The interchangeable heads are the more practical part of the package, because ”whitening effect” sounds nice on a product page, but the real difference for most buyers will be whether the gentle head feels less aggressive on sensitive teeth.
The pricing is also interesting. At $80, Xiaomi is not trying to undercut the cheapest electric brushes on the market; it is aiming a bit higher, where software, sensors, and premium hardware start to justify the bill. If the app actually makes brushing easier to manage instead of just adding another notification source, this could be one of those gadgets people buy for the tech and keep for the toothbrush.
How Xiaomi’s smart toothbrush fits the competition
Smart toothbrushes are a crowded niche, but they keep selling because oral care is one of the few categories where ”guided by sensors” sounds less absurd than it does on a refrigerator. Xiaomi’s pitch is clearly meant to stand out on control and comfort rather than brute-force cleaning, and that is probably the right move: nobody wants a brush that treats enamel like a side quest.
The open question is whether the app controls will feel genuinely useful or merely decorative. Xiaomi has the hardware story; now it has to prove that a toothbrush with a smarter motor is actually better at doing the one job toothbrushes are supposed to do.