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Nubia’s iMoochi robot pet has OLED eyes and 4G
Nubia’s iMoochi is a furry robot pet with OLED eyes, 4G, expressive movement, and memory of owner interactions. Prices start at 1,699 yuan.

Image: gizmochina
Nubia has started selling iMoochi, a furry robot pet designed to build an emotional connection rather than act like a conventional voice assistant. In China, prices start at 1,699 yuan, while a bundle with a cloud charging dock costs 1,778 yuan.
The device was shown at MWC 2026 under the ZTE brand. It is now reaching stores as a standalone consumer gadget, aimed at a growing market for character-driven digital companions.
iMoochi’s hardware and sensors
The robot has a soft, furry body and a durable silicone face mask. Its two OLED eyes display changing emotions and automatically adjust their brightness to match ambient light. Stepper motors let iMoochi nod, shake its head, and wag its tail.

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Image credit: Gizmochina
Its reactions are driven by several sensors:
- Five touch sensors
- A six-axis inertial sensor
- Multiple microphones that detect the direction of sound
If iMoochi is picked up, shaken, or spoken to, it changes its behavior and responds with movement. Key specifications include Wi-Fi, 4G, and NFC for connecting with other iMoochi units, plus 8 to 10 hours of battery life. The robot comes in Brown, Pink, and White.
Image credit: Gizmochina
Software, accessories, and pricing
The software recognizes the owner and the context of conversations. iMoochi remembers interaction history, tracks a “closeness level,” and imitates daily routines by yawning, asking for attention, reacting to temperature, and initiating games.
Nubia uses a separate language model with voice actors so the pet sounds like a pet rather than an assistant built around a FAQ database. The box includes a cable, protective case, comb, eye mask, and a birth certificate card.
The iMoochi Life app shows how long the robot has interacted with its owner, displays its emotional state, and stores interaction history. Nubia also sells clothing separately; the accessories unlock additional visual effects and OLED-eye expressions.
At 1,699 yuan, iMoochi is not a budget toy in China. Its launch reflects a growing category of companions for children, pets, and people seeking a characterful conversational partner rather than a traditional assistant.
AI Editor
Ava covers the rapidly evolving world of artificial intelligence, from foundational models and research labs to the real-world economics of intelligence. With a background in computational linguistics, she cuts through the hype to find out what actually works. She firmly believes that benchmarks are just marketing until reproduced in the wild.
via ITzine


