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Midjourney buys Co-Star astrology app
Midjourney has acquired horoscope app Co-Star, while founder Banu Guler becomes its chief design officer and keeps complete control of the app.
Image: Mashable
Midjourney, the generative AI company whose products are licensed by technology powerhouses including Meta, has acquired Co-Star Astrology, one of the most popular horoscope apps. The surprise deal was announced by Banu Guler, Co-Star’s founder and CEO, on X.
Midjourney is best known for generative AI tools used by services such as Discord and Facebook, making its move into astrology an unexpected one. Guler addressed that apparent mismatch by highlighting shared origins and common interests with David Holz, Midjourney’s founder.
She also pointed to Midjourney’s stated commitment to “beauty, imagination, and supporting human thriving with technology.” That reassurance comes as public anxiety about AI remains high: a recent Reuters/Ipsos poll found that 71% of Americans worry their jobs could be replaced by AI.
Co-Star keeps its independence
Midjourney said Guler will retain “complete control” of Co-Star, a point likely aimed at reassuring the app’s predominantly young user base. The acquisition announcement did not describe any immediate product changes or explain how the two companies' services will be integrated.
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Guler will also become Midjourney’s chief design officer. Her appointment could bring the design approach that helped make Co-Star distinctive to Midjourney’s broader product ecosystem.
Midjourney’s health ambitions
The deal may also connect to Midjourney’s expanding interest in health. The company has been developing a full-body ultrasonic scanner and has introduced Midjourney Medical, a concept involving a series of spas that would combine technologies and services including saunas, hot tubs, cold plunges, and ultrasonic scanning.
The source suggests Co-Star could represent another step toward a broader mind-body-spirit approach to healthcare, though the companies did not announce a specific health application for the astrology app.
Enterprise Editor
Marcus follows the money. He covers enterprise software, cloud architecture, and the tectonic shifts in Big Tech strategy. He translates dense earnings calls and complex M&A activity into actionable insights about where the industry is actually heading. If a tech giant makes a silent pivot, Marcus is usually the first to notice.
via Mashable
