Hisense has launched its U7SE 4K Mini-LED TVs in India, betting on a familiar formula: bigger screens, faster panels, and enough gaming features to tempt console and PC buyers. The lineup spans five sizes, from 55 inches to a room-dominating 100 inches, with the 55-inch model priced at Rs. 63,990.
The company is pushing the TVs mainly through offline retail partners, which makes sense for a range that includes giant-format models buyers will want to see in person before hauling home. Hisense is also leaning on the kind of feature set that has become standard for premium TVs, but the pricing suggests it wants to undercut the established big-brand competition rather than out-luxury it.
Hisense U7SE sizes and price
- 55-inch – Rs. 63,990
- 65-inch
- 75-inch
- 85-inch
- 100-inch
The headline spec is the Mini-LED panel with full-array local dimming, which should give the U7SE better contrast control than a regular LED TV and help keep bright objects from bleeding into dark scenes. Hisense is pairing that with quantum dot technology, branded as Hi-QLED, plus its Hi-View AI Engine for upscaling, tone mapping, and real-time picture tweaks. The 100-inch model gets a Pro version of that processor, because a screen that large tends to expose weak processing faster than a smaller one.
Gaming and HDR features
For gamers, the Hisense U7SE checks the usual boxes: a native 144Hz refresh rate, HDMI 2.1, VRR, and AMD FreeSync Premium. The 100-inch model also adds a 165Hz game mode, which is the kind of spec that looks great on a box and still needs a serious graphics card to matter. HDR support is broad too, with Dolby Vision IQ, HDR10+ Adaptive, and Filmmaker Mode all on the list.
Audio gets a built-in system with a dedicated subwoofer, tuned with Devialet, and Dolby Atmos support is included. That does not magically turn a flat-panel TV into a home theater, but it does suggest Hisense is trying to close the gap on rivals that rely on external soundbars to finish the job.
VIDAA Smart OS and living-room design
Instead of Google TV, the U7SE runs on Hisense’s VIDAA Smart OS, with standard streaming apps and hands-free voice control. The hardware design is equally restrained: a slim unibody frame and thin bezels meant to disappear into a typical living room rather than dominate it, which is a polite way of saying the screen does the flexing, not the chassis.
Hisense has also been busy elsewhere, having recently unveiled the Xplorer X1 Pro laser TV with a foldable 120-inch screen and built-in Harman Kardon audio. The broader pattern is obvious: the company is using oversized displays and aggressive feature lists to build a more visible premium presence, while leaving the safer mainstream smart-TV fight to the usual suspects. The real question is whether Indian buyers will choose the U7SE for the panel tech and gaming specs, or simply wait for discounts to do the talking.