• 2 min read
Hinge adds friend reviews with photos, voice and video
Hinge’s new Friend’s Take feature lets friends add public profile testimonials in text, photo, video or voice form, now live worldwide except India.
Image: ITzine
Hinge has rolled out a new dating profile feature called Friend’s Take, letting users add testimonials from friends, relatives, or colleagues in text, photo, video, or voice format. The feature is now available globally except in India.
Users can find Friend’s Take in Edit Profile, generate a link, and send it to people they know. Recipients pick one of Hinge’s suggested questions and submit a response. They do not need a Hinge account to participate.
The link stays active for three days or closes earlier once it receives 10 responses. After that, the profile owner chooses what appears publicly. Users can display up to three testimonials and swap them out at any time.
Recommended reading
Google backs 1.8 GW Arkansas solar project
Hinge says the goal is to make profiles feel more lively and more credible. According to the company, 71% of users want help building their profile, but only 46% actually ask for it.
The idea is not entirely new in dating apps, but Hinge is pushing it further than some rivals. Tinder, which is also owned by Match Group, launched Matchmaker in 2023, allowing friends to recommend potential matches. But that feature does not let them leave public endorsements on a profile.
Friend’s Take is closer to LinkedIn-style recommendations, but adapted for dating and with a more personal format, including voice messages. For Match Group, it is also a way to further differentiate Hinge in a slowing online dating market. In recent reports, the company has repeatedly described Hinge as the fastest-growing app in a portfolio that also includes Tinder, OkCupid, and Match. If friend testimonials improve trust in profiles, the feature could spread across the rest of the group’s apps.
Culture Editor
Maya explores gaming, streaming, and the internet as a place where people actually live. From deep-dives into creator economies to the anthropology of digital communities, she tracks platform drama and cultural shifts so you don't have to. She believes the best tech stories are fundamentally about human behavior.
via ITzine
