Samsung is reportedly trying to do something rare in flagship phones: make its own chip cheaper and more tempting at the same time. According to a leak, the company’s System LSI division is negotiating with its MX mobile business to get Exynos 2700 into the Galaxy S27 family on better commercial terms than Exynos 2600, with one top-tier model in the lineup potentially switching to Samsung silicon.
The pitch is simple enough. Exynos 2700 would be sold at a lower price than Exynos 2600, while Samsung would aim for roughly 40% more orders than it secured for the current chip. That is a classic internal tug-of-war: one side wants cost leverage and bigger volume, the other wants the best possible mix of performance, power efficiency, and risk control before signing off on a flagship launch.
Exynos 2700 could reach Galaxy S27 Ultra or S27 Pro
The rumored goal is broader than simply keeping Exynos alive in the Galaxy S line. Samsung is said to be considering Exynos 2700 for at least one top-tier Galaxy S27 model, with Galaxy S27 Ultra and Galaxy S27 Pro mentioned as possible candidates. That would be a meaningful step if it happens, because Samsung has spent years balancing regional chip strategies, mixed results, and the awkward fact that buyers tend to notice when the Snapdragon model gets pride of place.
There is a business reason for the pressure. Smartphone makers have been trying to reduce dependence on external chip suppliers, and Samsung is no exception. Pushing more volume through its own silicon could help with cost control and bargaining power, especially if the chip is also competitive on battery life and speed rather than merely cheaper on paper.
Samsung’s Exynos 2700 decision depends on testing and production
No final decision has been made, and that part matters more than the rumor mill usually admits. The choice is said to hinge on Exynos 2700 test results, supply terms, and Samsung’s manufacturing capacity. In other words: even a better price tag will not save a chip that misses performance targets or arrives in quantities too small to support a flagship launch.
For now, the story points to a familiar Samsung strategy with a slightly sharper edge. If Exynos 2700 really can offer better economics than Exynos 2600, the company gets a stronger case for giving its in-house platform a bigger role in the Galaxy S27 series. If not, the safest answer will probably be the one Samsung has leaned on before: use Exynos where it makes sense, and let Qualcomm do the heavy lifting where it does not.