Beehiiv adds subscriber chats and AI Copilot

Beehiiv is pushing further beyond newsletters with Community, a new feature that lets a creator’s subscribers chat with each other inside the platform, alongside a new AI Copilot designed to help creators grow and manage their audiences.

The move expands Beehiiv’s broader creator-platform push. In recent months, the company has added podcasts, webinars, and customizable paywalls. According to Beehiiv, some of those bets are already paying off: 50% of podcast users migrated their shows from other platforms.

Community is effectively Beehiiv’s answer to the off-platform groups many creators run today on Discord, Slack, or Facebook. Creators can set up discussion forums, create paid membership tiers for access to specific chatrooms, and moderate conversations directly within Beehiiv.

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“People following your content have a shared interest in what you’re creating, but they can’t communicate with each other. Whether that interest is in sports, the World Cup, or politics, being able to have a community where your audience can actually engage with one another is super valuable.”

Beehiiv is also introducing programmatic ads, giving users another way to make money from newsletters. Publishers can choose ad slots based on what may deliver the best returns for their audience, content, and performance. The company said publishers on Beehiiv already earn more than $1 million per month through its ad network.

The new Copilot assistant is built to understand a newsletter’s content, audience, subscribers, and performance. Beehiiv says it can analyze how newsletters and podcasts are performing, draft outreach campaigns, and identify new revenue opportunities.

This is part of a wider AI push. Earlier this year, Beehiiv launched a model context protocol (MCP) server, letting users connect Beehiiv to assistants such as ChatGPT and Claude for questions and insights. The company is also working on AEO (Answer Engine Optimization) to improve the odds that newsletters are cited in AI assistant responses.

Alongside those launches, Beehiiv is shipping a redesigned editor with side-by-side editing and preview modes. Denk told TechCrunch that over the coming quarter, the company plans to focus on educating users about these tools and how leading newsletters are using them to expand their businesses.

The release comes as rivals keep broadening their own products. Riverside launched a newsletter publishing feature last month, while Substack introduced a built-in recording studio product in March.