Sony has kicked off pre-bookings in India for its Bravia 7 II premium TV series, and the pitch is familiar but effective: better colour, better sound, and enough gaming features to keep console owners from wandering off to another brand. The line-up spans 55-inch to 98-inch models, with the biggest sets arriving later in the summer window Sony has laid out.
The headline upgrade is Sony’s True RGB approach, built here as RGB Backlight Master Drive Pro. Instead of leaning on a single backlight layer, the TV independently controls red, green, and blue LEDs to sharpen colour accuracy and deepen contrast. That puts it in the same broad race as other premium mini-LED and RGB-backlit sets trying to make LCD look less like LCD.
Sony Bravia 7 II picture and sound features
Sony is pairing the backlight system with the Cognitive Processor XR, which is supposed to analyze scenes in a more human way, at least according to the company’s own marketing department. The TVs also include RGB Triluminos Max, Smooth Colour Gradation, and X-Wide Angle Pro, all aimed at richer tones, cleaner transitions, and better off-axis viewing.
On the audio side, the larger variants get Acoustic Multi-Audio+, which places sound more closely with the action on screen. Voice Zoom 3 is also on board to lift dialogue, a small feature that sounds dull until you try watching a movie with subtitles turned off and a soundtrack turned up.
- Screen sizes: 55-inch to 98-inch
- Picture formats: Dolby Vision, HDR10, HLG, IMAX Enhanced
- Audio formats: Dolby Atmos, DTS
- Sound tech: Acoustic Multi-Audio+ and Voice Zoom 3
Sony Bravia 7 II gaming and Google TV features
This is also a gaming TV in the usual 2026 sense: 4K 120Hz over HDMI 2.1, plus Variable Refresh Rate and Auto Low Latency Mode. Sony has added Game Menu 2, Dolby Vision Gaming, PS Remote Play, Auto HDR Tone Mapping, and Auto Genre Picture Mode, which is a tidy checklist for anyone using a PS5 and wanting the TV to stop getting in the way.
The software story is Google TV, with Google Assistant, Apple AirPlay 2, Apple HomeKit, Chromecast, and Alexa-compatible device support. Gemini integration for Google TV is also promised through a future software update, which is Sony’s way of saying the smart-TV arms race is still very much alive and nobody is done adding AI badges yet.
Sony Bravia 7 II price and release timing in India
Pre-bookings have begun for select models in India. The 55-inch Bravia 7 II is priced at Rs 2,21,990, while the 65-inch version costs Rs 2,74,990.
- 75-inch Bravia 7 II: arriving by the end of June
- 85-inch Bravia 7 II: arriving by the end of June
- 98-inch Bravia 7 II: arriving by the end of July
That leaves Sony aiming squarely at premium buyers, where the real competition is not just among TV brands but against the growing temptation to buy a smaller OLED and a better soundbar instead.