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Roblox brings AI game creation to phones
Roblox’s new Build feature will let users create basic games from text prompts in its mobile app, starting July 28th in New Zealand.
Image: The Verge
Roblox is bringing AI game creation directly into its mobile app with a new feature called Build, lowering the barrier to making games on the platform even further.
According to a Roblox blog post, Build lets users turn text prompts into a basic game inside the Roblox mobile app. The company says the tool can generate gameplay mechanics, environments, characters, visual style, sound, and more, using a mix of Roblox’s own AI models and open-source models.
Roblox frames the feature as a way to support “rapid exploration and refinement of ideas.” But the move also raises the prospect of even more low-quality experiences on a platform already crowded with user-generated content.
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The company argues its existing recommendation systems will filter that out. Roblox says games made with Build will be ranked using the same retention-based criteria as other experiences, meaning titles that fail to keep players engaged should not surface widely in discovery.
“Our discovery systems are designed to highlight games with long-term retention, which doesn’t include AI slop.” “The quality of games on the homepage isn’t changing: If no one plays it—no one can find it.”
Rollout, age limits, and paid features
Build will enter public alpha on July 28th for users in New Zealand who are at least nine years old and have verified their ages. Games published with the tool will be playable globally by users 16 and older.
Roblox says a base-level version of Build will be free, with additional paid options for power users. The company has not shared pricing or feature details for those paid tiers. Spokesperson Juliet Chaitin-Lefcourt told The Verge that Roblox will provide more information as it expands to more regions “in the coming months.”
Roblox is also developing new AI agents for both Build and Studio, including:
- a playtesting agent
- an analytics agent
- an agent that can run experiments to improve engagement, retention, and monetization
Those tools are also expected to arrive over the coming months.
Culture Editor
Maya explores gaming, streaming, and the internet as a place where people actually live. From deep-dives into creator economies to the anthropology of digital communities, she tracks platform drama and cultural shifts so you don't have to. She believes the best tech stories are fundamentally about human behavior.
via The Verge
