Meta’s new smart glasses start at $299 and add custom fit options, as the company pushes its wearable line beyond early adopters. The new Meta Glasses trim $80 from last year’s second-generation Ray-Ban Meta frames and keep the same screenless formula, signaling that Meta wants to sell more pairs rather than chase a premium halo effect.
The company is leaning on EssilorLuxottica again, but the pitch is broader this time. There are three frame families at launch, 26 total configurations, and a new three-way adjustable nose pad that should make the glasses less of a one-size-fits-some situation. That matters because wearable hardware lives or dies on comfort, not keynote poetry.
Meta smart glasses prices and frame options
The entry point is the Adventurer, a square frame sold in two sizes for $299. The Fury also starts at $299, while the Starfire, designed with Kylie Jenner, costs $399 and uses a slim oval shape. Buyers can choose from colors including black, green, and tortoiseshell, plus prescription, polarized, and photochromic lenses.
- Adventurer: square frame, two sizes, starting at $299
- Fury: thicker, heavier build, starting at $299
- Starfire: slim oval design, $399
- 26 configurations across colors and lens types
What the glasses can do without a display
There is still no display in the lenses, which keeps these firmly in the ”smart accessory” camp rather than full-on AR territory. The glasses use built-in cameras, open-ear speakers, and a multi-mic array for calls, wind-noise reduction, and voice commands, with battery life rated at up to eight hours and another 40 hours from the folding charging case.
Meta says the frames ship with Muse Spark, a new multimodal AI model, and that users can press a dedicated button to ask about what they are seeing, translate conversations in real time, or capture media. The assistant supports 14 new languages, and Meta also plans to add audio-based pedestrian navigation soon, which is the kind of feature that sounds small until you actually need turn-by-turn directions with your phone buried in a bag.
Where Meta is selling them first
The new glasses are on sale starting today through Meta’s website, Amazon, Best Buy, and select eyewear chains including LensCrafters and Sunglass Hut. That distribution mix is telling: Meta is using both tech retail and optical shops to normalize a product category that still feels a little experimental, even after several generations of Ray-Ban-branded hardware.
Competitors are trying different angles. Xreal, for example, recently showed off its lighter XBX A01 AR glasses with 120Hz Micro OLED displays and swappable frames, a reminder that the smart glasses race is splitting into two camps: camera-and-AI wearables for everyday use, and more ambitious display-first devices for people who want something closer to a headset in glasses form.