Max is opening up custom sticker creation to ordinary users, adding a feature that had previously been tested with creators. The catch is simple: users need to have ”Digital ID” enabled before they can make their own packs.
The move lands at a platform already pushing serious volume. Since launch, users have sent more than 3.5 billion stickers, which tells you this is not a vanity feature. In messaging apps, stickers are the little glue that keeps people coming back, so letting users make their own is a smart way to raise engagement without asking them to learn anything new.
How to make stickers in Max
To build a pack, users need to update the app and open the ”Stickers in Max” chatbot. From there, they can add images from the gallery or device files and give the pack a name. That is a fairly standard workflow, but standard is fine if it removes friction.
Max says the feature was first tested with popular channel authors in the ”A+” category, who created several thousand sticker packs. That trial run mirrors what Telegram and WhatsApp have both leaned on for years: seed the tools with power users first, then let the rest of the audience flood in once the rough edges are gone.
Max’s audience keeps growing
The company also says Max’s audience passed 110 million users at the start of April, with 80 million daily users. Those numbers help explain why the sticker rollout matters now rather than later: once a messenger reaches this scale, small social features can turn into retention engines.
The open question is how quickly the company relaxes the ”Digital ID” requirement, if it does at all. Keeping the feature gated may help with trust and identity controls, but it also narrows the funnel for a feature that works best when everyone can join the joke.