Margot Robbie has done it again. The ”Wuthering Heights” press tour is turning her wardrobe into a social-media event, and the look people are now calling Bronte-core feels like Barbiocore’s darker, moodier cousin: corsets, lace, velvet, black and burgundy tones, and just enough literary doom to keep TikTok busy.
Bronte-core is the latest example of method dressing, the fashion strategy that turns promo outfits into part of the marketing itself. After the pink avalanche of 2023, studios know that a film’s wardrobe can become as shareable as the trailer, and Robbie’s latest turn shows how it works.
What Bronte-core actually looks like
Bronte-core is not period accuracy in costume-drama drag. It is a borrowed aesthetic built from Romantic and Gothic references, with elongated coats, capes, structured bodices, sheer fabrics, and heavy decoration doing most of the work. The palette is deliberately brooding: black, red, wine, white, and other muted dark shades.
That looseness is part of the appeal. TikTok loves a label it can reuse beyond one film, and once an image language escapes the promo tour, it can attach itself to everything from street style to occasion dressing. Hollywood gets free attention; the internet gets a new thing to name.
Robbie’s Bronte-core outfits
Robbie leaned hard into the brief on the press tour, showing up in archival John Galliano, a sheer Dilara Findikoglu dress with braided details, a couture Maison Margiela set, a custom Schiaparelli bandeau dress, and a Chanel look that nodded to Scarlett O’Hara. In other words: not subtle, but very effective.
- Archive John Galliano from the 1992 and 1997 collections
- Dilara Findikoglu with decorative braid accents
- Maison Margiela couture
- Custom Schiaparelli bandeau dress
- Chanel with a clear ”Gone with the Wind” reference
The accessory game is just as theatrical. Robbie wore signet rings from Cece Jewellery made as a matched set for her and co-star Jacob Elordi, engraved with skeletal figures, initials, and a line from Emily Brontë’s novel. She also wore a replica bracelet linked to Charlotte Brontë, recreated by Wyedean Weaving.
The labels already circling Bronte-core
If the trend sticks, the fashion winners are obvious: Alexander McQueen, Ann Demeulemeester, Dilara Findikoglu, Vivienne Westwood, Maison Margiela, Erdem, Rodarte and Givenchy all live comfortably inside this Gothic-romantic zone. That is also a reminder that fashion does not invent a mood from nothing; it keeps recycling the most photogenic bits of its own past until the internet gives them a new name.
The bigger question is whether Bronte-core becomes a short-lived fandom hashtag or a proper wardrobe template. My bet is on the former, with a few longer aftershocks: enough people will borrow the velvet-and-lace mood to keep it visible, but not enough to replace the next celebrity-driven aesthetic machine for long.