Marvel is leaning hard into the Spider-Man: Brand New Day lead-up, and the latest tie-in adds an odd-couple twist: Spider-Man/Hulk: Fire and Brimstone, a five-issue series by Kevin Smith and Andy McElfresh, with art by R.B. Silva. The Spider-Man/Hulk: Fire and Brimstone series pits Spider-Man and Daredevil against a Central Park Easter mass attack before Hulk crashes the party, with Bruce Banner trying to exorcise the Hulk.
Kevin Smith returns to Marvel’s joke machine
Smith is playing to his strengths here: pop-culture banter, religious imagery, and a title that sounds like it was invented by someone who enjoys two things at once. Marvel is also doing what Marvel does best ahead of a big-screen release – turning one headline character into a relay baton and handing it around the lineup until no one can remember who started the race.
That strategy has a familiar shape. Marvel has increasingly used event-adjacent miniseries to keep Spider-Man visible between larger swings, and the company has long understood that a strange team-up sells better than a polite one. In this case, the hook is less ”crossover for crossover’s sake” and more ”can a writer known for jokes make a faith-versus-fury story land without becoming parody?”
Spider-Man/Hulk: Fire and Brimstone details
- Format: five-issue series
- Writers: Kevin Smith and Andy McElfresh
- Artist: R.B. Silva
- First issue release date: 19 August
Marvel says the series will mix wordplay with a deeper story about ”testing faith,” which is exactly the sort of pitch that can either feel surprisingly sharp or collapse under its own earnestness. The black-and-white preview pages suggest Silva is being asked to carry the heavy lifting visually, especially with a story that hops from slapstick chaos to supernatural tension in the same breath.
Where Spider-Man and Hulk fit next
The obvious bet is that this book exists to catch readers who want a lighter, weirder companion to the bigger Spider-Man push. The less obvious bet is whether Marvel can keep squeezing fresh energy from the same neighborhood of characters without making every new series feel like a scheduling note in costume. If this one works, expect more high-concept mini-series built on the same recipe: familiar heroes, a ridiculous premise, and just enough sincerity to keep the joke from evaporating.