Xreal has kicked off a new sub-brand, X By Xreal, with a neat little bet: AR glasses get more useful when they stop feeling like face bricks. The first two models, xbx a01 and xbx a01+, push harder on comfort, swappable styling, and a lower entry price than Xreal’s usual premium-leaning playbook.
The standard xbx a01 weighs 62 grams, or 56 grams if you remove the front frame entirely. That frame can be swapped for classic, sports, or black mirror styles, and Xreal is even sharing 3D printing parameters so users can make their own. The pitch is obvious: if AR glasses are going to live on your face for a movie, commute, or work session, they had better not act like a punishment device.
Xreal xbx a01 specs and display features
The display hardware is the headline hardware. Xreal says the glasses use dual Micro OLED screens with a 50-degree field of view, equivalent to a 147-inch screen seen from four meters away. Brightness tops out at 1,600 nits, while the panels support 120Hz refresh, 10-bit color, and HDR10.
- Weight: 62 grams, or 56 grams without the front frame
- Display: dual Micro OLED screens
- Field of view: 50 degrees
- Brightness: up to 1,600 nits
- Refresh rate: 120Hz
- Color and HDR: 10-bit color, HDR10
There is also a built-in chip for real-time SDR-to-HDR conversion, plus 3840Hz PWM dimming and hardware-level blue light reduction. That combination is aimed squarely at the part of the market that wants AR glasses for long viewing sessions, not just for showing off in a product demo video.
Comfort features Xreal is betting on
Xreal says the lighter build cuts nose pressure by about 30%, while the temples are 10% thinner and more flexible. The company says that should make the glasses easier to wear while leaning back or lying down, which is a very specific claim – and also a pretty good sign the product team knows exactly how these devices are actually used.
The semi-transparent nylon frame exposes some of the internals, but the bigger point is customization. Xreal is treating the frame as a modular accessory rather than a fixed shell, which is the kind of design idea more brands should have tried before AR wearables got stuck in the ”cool prototype, awkward reality” phase.
Price, Beam Pro support and US timing
Audio gets basic but practical treatment, with stereo speakers and modes including cinema and whisper, the latter meant to reduce sound leakage in quiet spaces. For travel, a stabilization algorithm tracks posture 1,000 times per second to keep the virtual screen steady in a car, train, or plane, and the glasses connect over USB-C to devices with DisplayPort output, including phones, laptops, and handheld gaming consoles.
Xreal’s Beam Pro accessory unlocks 3DoF tracking and floating screens through nebulaOS 2. That pushes the product closer to a portable display system rather than a simple pair of screen glasses, which is where the smarter AR competitors have been heading too.
- xbx a01: 1,699 yuan ($250)
- xbx a01+: 1,799 yuan ($265)
- xbx a01+ extras: light-blocking cover and surround sound audio mode
- US pricing expected to start at $299 in July
If Xreal can keep the weight down and the pricing honest, the xbx line could press harder against rivals chasing the same ”portable giant screen” pitch. The bigger question is whether buyers want modular AR glasses for daily use, or just a cheaper ticket into a category that still has to prove it deserves to live outside the tech demo shelf.