Xiaomi has put a new budget washing machine on sale in China, and it is doing the usual Xiaomi trick: packing in smart-home features, then undercutting the price of many basic rival models. The Mijia Washing Machine Pro Pulsator 10kg costs 900 yuan, or $130, and drops to 764.15 yuan, or $115, with the national subsidy.
The headline number is not just the price. Xiaomi says the machine reaches a washing efficiency coefficient of 1.28, carries a first-class energy efficiency rating, and can automatically manage water and power use in smart mode. For a product in this bracket, that is the real sales pitch: cheaper to buy, cheaper to run, and less likely to feel like an appliance from a forgotten decade.
What Xiaomi put inside the Mijia Pro Pulsator 10kg
The washer uses an inverter motor paired with a 9-step damping and balancing system. Xiaomi says that combination reduces noise and vibration compared with older fixed-frequency motor designs, both during the wash cycle and while spinning. That is the kind of upgrade buyers notice fast, especially in apartments where a loud spin cycle has a talent for becoming everyone’s problem.
- Capacity: 10kg
- Price: 900 yuan, or 764.15 yuan with the national subsidy
- Efficiency coefficient: 1.28
- Energy rating: first class
- Motor: inverter
- Wash programs: 15
Smart features, app control and OTA updates
Xiaomi also pushed the software angle hard. The washer supports the Pengpai ecosystem, can be controlled through a mobile app, and responds to voice commands via Xiao AI. It offers 15 washing modes, a 24-hour delayed start, antibacterial care, mite removal, drum self-cleaning, and over-the-air updates.
That is a lot of technology for a washing machine that costs $130. It also shows where the market has gone: even entry-level appliances are now expected to behave like connected devices, with firmware updates joining detergent as part of the maintenance routine. Samsung, LG, and other appliance giants have been pushing similar smart-home features for years, but Xiaomi keeps making the price gap awkward.
How Xiaomi’s appliance strategy fits smart home buyers
Xiaomi has spent years using home appliances to extend its ecosystem beyond phones and tablets, and washing machines are a neat fit. They are practical, high-frequency purchases in Xiaomi’s version of the smart home, and they help lock users into the company’s app-and-assistant loop without asking them to think too hard about it. The obvious question is whether buyers want a connected washer for convenience, or just a dependable machine that does not sound like a small aircraft.
For now, the answer from Xiaomi is simple: offer both, and make the price hard to ignore. If the company can keep combining big-capacity hardware with these low sticker prices, rivals in the budget segment will have to work harder than usual to justify their own tag lines.