Whoop is trying to turn a fitness wearable into something much closer to a health concierge. The company says U.S. users will get on-demand video consultations with licensed clinicians starting this summer, while new AI coaching tools and medical-record syncing will roll into the app around the same time.
That pitch lands at a useful moment for Whoop, which says it has more than 2.5 million users. Wearable makers have been drifting from step counts and recovery scores toward more aggressive health services, and Whoop is leaning hard into that shift. The timing also looks a little pointed: the announcement arrived one day after Google and Fitbit unveiled a new competitor powered by Google Gemini.
Whoop clinician video visits start this summer
The live consultations will be available to users in the U.S., but they will cost extra on top of Whoop’s paid membership. The company has not said how much the add-on will cost yet. That missing number matters, because Whoop is asking subscribers to pay for convenience in a category where plenty of people are already paying for insurance, telehealth, and a wearable subscription.
Whoop says clinicians will be able to see biometric data collected in the app, giving them more context than a typical quick telehealth appointment. The company argues that this makes the conversations more useful because the clinician is not starting from scratch – they can review months of data instead of a single snapshot. Whoop also stressed that the feature is not intended to replace a primary doctor or an emergency visit, which is the right disclaimer and not exactly a bold one.
EHR syncing brings diagnoses and medications into the app
Alongside the consultations, Whoop is partnering with HealthEx on electronic health record syncing. In practice, that means users can pull in parts of their health history – including diagnoses, medications, and procedures – and keep track of it inside the app.
That is a smart move, and also a familiar one. Consumer health apps have spent years trying to become the place people actually open, rather than the place they download once and forget. Apple Health, Google’s ecosystem, and a pile of wellness startups have all pushed in that direction, but cross-app medical record access is still messy enough that any company offering cleaner organization can claim a small win.
AI coaching gets a more personal pitch
Whoop is also adding AI-powered coaching features, including a tool called My Memory that acts as a central place to view, manage, and train Whoop’s AI. Another feature, Proactive Check-Ins, will push personalized suggestions such as sleeping earlier before a big event or adjusting a training plan when travel gets in the way.
- Live clinician video consultations: available in the U.S. starting this summer
- Extra cost: yes, but Whoop has not announced the price
- EHR syncing: diagnoses, medications, and procedures inside the app
- AI features: My Memory and Proactive Check-Ins
The bigger question is whether users want a wearable to become part doctor, part coach, part filing cabinet. If Whoop can make that bundle feel genuinely useful – and not just like a premium upsell with health branding – rivals will have to follow. If it feels clunky or pricey, the app will still have your recovery score, but not much else.