Ferrari has pulled the wraps off the Luce, its first fully electric car, and the headline is as much about design power as battery power. The four-door, five-seat EV was co-developed with Jony Ive and Marc Newson through LoveFrom, then priced like a very expensive argument that traditional supercar buyers can, in fact, be taught to plug in.
Pricing starts at €550,000 ($640,000) in Europe, with production set to begin in late 2026 and the U.S. launch scheduled for the second quarter of 2027. The Luce is Ferrari’s clearest signal yet that the brand wants its first battery model to feel authored, not merely engineered.
That matters in a segment where Aston Martin, Porsche, and Rolls-Royce are all trying to prove that electrification does not have to mean generic styling or dead-eyed cabins.
Ferrari Luce design details
Ferrari says the exterior follows a ”smooth, continuous, and uninterrupted” line, with a shell-like shape and floating aerodynamic wings at the front and rear. Inside, the company pairs mechanical buttons, dials, toggles, and switches with digital displays, which is a sensible move: if you are charging this much, people will expect to touch more than glass.
The steering wheel is machined from 100% recycled aluminum, another small flex aimed at making the car feel both rare and modern. A dedicated app handles climate control, charging settings, and vehicle status, so Ferrari is clearly trying to make the software side of the ownership experience feel as polished as the bodywork.
Ferrari Luce power, battery, and performance numbers
Under the skin, the Luce uses four electric motors making up to 1,035 horsepower and a high-capacity 122 kWh battery. Ferrari says that combination is enough for 0-100 km/h in just 2.5 seconds, which is the sort of figure that keeps the brand safely in supercar territory even without a combustion engine shouting in the background.
- Body style: four-door, five-seat
- Motors: four electric motors
- Output: up to 1,035 horsepower
- Battery: 122 kWh
- 0-100 km/h: 2.5 seconds
Ferrari Luce price and launch timing
Pricing starts at €550,000 ($640,000) in Europe, with production set to begin in late 2026. The U.S. launch is scheduled for the second quarter of 2027, giving Ferrari a relatively long runway to build demand before the first cars arrive.
That timing also puts Ferrari in a more comfortable position than Apple ever managed with its long-rumored vehicle project, which was eventually canceled last year. For Ferrari, the lesson is obvious: if you can marry a famous name, a serious electric drivetrain, and a cabin that still looks like a Ferrari cabin, the market will probably forgive the silence.