Dreame has started selling its first washing machine in Europe, and the P5 Washing Machine 10kg lands with a flat-front design, a 20-year motor warranty, and a discount that pushes street prices well below the recommended tag. The machine first appeared in China in September 2025 and is now on sale in Germany and Austria.
That matters because Dreame is following a familiar playbook from newer Chinese appliance brands: launch at home, then use Europe as the credibility test. The difference is that washing machines are a tougher category than robot vacuums. Buyers care less about clever branding and more about drum size, noise, durability, and whether the thing fits under a counter without a fight.
Dreame P5 Washing Machine 10kg design and controls
The P5 uses a flat front so it can sit flush with kitchen or bathroom furniture. Its 530 mm drum is said to move in four directions, which Dreame says is meant to mimic gentler hand washing and suit delicate fabrics better. Control is handled by a combination of a rotary dial and a touch screen, with self-cleaning programs also included.
- Drum diameter: 530 mm
- Door diameter: 520 mm
- Energy class: A
- Noise level: about 76 dB(A)
- Motor warranty: 20 years
Dreame P5 Washing Machine 10kg price at MediaMarkt and Otto
In Europe, retailers such as MediaMarkt and Otto are listing the Dreame P5 Washing Machine 10kg for 480-500 euros. That is a very different number from the recommended price of 750 euros, and it instantly makes the launch look more aggressive than premium. For a first washing machine, Dreame is clearly trying to buy attention with pricing before it tries to earn loyalty with repeat buyers.
The bigger question is whether the company can turn home-appliance curiosity into trust. Big brands in this category usually win by boring people in the right way: fewer repairs, predictable performance, and quiet operation. Dreame has given itself a decent opening, but Europe tends to forgive flashy launches only if the machine survives real kitchens, real laundry, and real impatience.