Dreame has appointed football superstar Cristiano Ronaldo as its global ambassador, calling the partnership one of the biggest international collaborations in the company’s history. Dreame products are available in 120 countries and regions, and this partnership covers four categories: smart cleaning, major home appliances, personal care, and small kitchen appliances.
- Dreame products are available in 120 countries and regions.
- The partnership spans four categories: smart cleaning, major home appliances, personal care, and small kitchen appliances.
- The campaign is built around the slogan ”DREAME. Be the first” (Dreame to Win).
Shared values define Dreame and Ronaldo partnership
Over his career, Cristiano Ronaldo has become a global icon of discipline and relentless drive. Dreame, a Chinese home appliance maker focused on smart technologies, shares these principles through long-term planning, tech leadership, and continuous improvements in user experience-qualities that made Ronaldo the natural choice as ambassador.
Ronaldo commented on the collaboration: ”I always look to partner with brands that share my commitment to excellence and work ethic. Dreame creates innovative products and high-level solutions that make daily life easier and more comfortable. I’m excited to be part of this brand’s global growth.”
Cristiano Ronaldo featured on Dreame’s key products
Ronaldo’s likeness will feature prominently across Dreame’s core product lines. The company is known for its high-speed digital motors and AI-powered smart systems. Dreame says Ronaldo’s involvement highlights the premium and high-tech nature of its home ecosystem.
Colm Chang, Dreame’s global president, said the deal goes beyond typical sponsorship. ”This partnership is a powerful alliance between a tech industry leader and a world-class athlete recognized globally as a symbol of victory and discipline. We share core values-pursuit of perfection, long-term vision, and continuous growth. Ronaldo’s drive for maximal results aligns perfectly with our mission to advance the industry and transform daily life through intelligent technology. Together, we aim to set a new standard for comfortable, tech-forward, future-oriented living worldwide.”
Dreame competes internationally with companies like Dyson and iRobot, focusing on smart home devices including robot vacuums and cordless cleaners. With presence in 120 countries, Dreame is pushing to raise its global profile by leveraging Ronaldo’s universal appeal, similar to how other premium brands have teamed up with sports icons to boost recognition and sales.
Watch how Ronaldo’s involvement drives Dreame’s brand influence beyond China-blending celebrity endorsement with tech innovation is a common strategy, but it takes more than a star athlete to keep a tech company ahead in this fiercely competitive segment.