CD Projekt is dropping the name almost everyone already uses and will rename itself CD Projekt Red, ending years of confusion around the company behind The Witcher 3: Wild Hunt and Cyberpunk 2077. The move is meant to make the group easier to identify worldwide, line up the parent company with its development studio, and apparently save recruiters from having to answer the same awkward question over and over.
The change was announced after the company’s annual shareholder meeting, according to PAP Biznes. It is a tidy bit of corporate housekeeping, but also a sign of how much the business has narrowed: after selling GOG in 2025, CD Projekt’s main focus is now premium role-playing games and franchise content, not running a digital storefront on the side.
Why the CD Projekt Red rebrand makes sense
For years, people treated ”CD Projekt” and ”CD Projekt Red” as if they were interchangeable anyway. The company is now just making the paperwork match reality, which is usually a better strategy than letting brand confusion fester until it becomes part of the logo.
There is a practical angle here too. A single, studio-style name is easier to present to job candidates, investors, and players who mostly care about the games rather than the corporate family tree. Ubisoft, Sony, and other big publishers have spent years tightening how they present subsidiaries and labels; CD Projekt is simply catching up in its own way.
The legal change is still pending
The rebrand will not be official until the new name is added to the company’s charter and registered in Poland’s national business register. No timetable has been given, so the old name will hang around a bit longer in filings even if the branding shift is already decided.
A company betting on fewer, bigger games
The timing is not accidental. CD Projekt recently said revenue rose in the latest quarter, The Witcher 3: Wild Hunt hit 65 million copies sold, and the teams working on The Witcher 4 and Cyberpunk 2 kept growing. That is the profile of a publisher narrowing its identity around a few giant bets, not a sprawling software group trying to be everything at once.
- Current name: CD Projekt
- New name: CD Projekt Red
- Reason given: simpler communication, clearer brand identity, easier hiring
- Official status: pending registration and charter changes
The open question is whether the new label will feel cleaner or just more redundant. If the studio keeps expanding its flagship franchises, the answer may not matter much: players already know the name. The lawyers, at least, will finally be happier.