Mail.ru’s Pochta Mail service has widened the list of digital goods users can pay for, adding familiar names for gamers, Apple users, and people experimenting with AI tools. The updated catalog now includes Roblox, Claude, Apple ID, Suno AI, and Perplexity, while the broader product range has grown by 27% since the start of the year and now tops 110 items.
That move reflects a wider trend across consumer internet services: payment aggregators are chasing recurring, globally recognizable subscriptions instead of one-off purchases. It is the kind of catalog expansion that looks boring on a slide deck and very smart in the usage charts.
Roblox, Apple ID and AI tools join Pochta Mail payments
Mail.ru’s Pochta Mail service now lets users pay for a broader mix of digital goods, including:
- Roblox
- Claude
- Apple ID
- Suno AI
- Perplexity
The expanded catalog now includes more than 110 items, up 27% since the start of the year.
Steam, PlayStation and eSIM still lead demand
Among the most popular categories in the first half of 2026 were Steam, PlayStation and eSIM. The eSIM line is especially telling, because it rises and falls with travel rather than with gadget hype, which makes it a tidy proxy for holiday demand.
In May, purchases of eSIM products climbed 12% from the previous month. That is a useful reminder that travel tech is no longer a niche add-on; for many users, it is simply part of the packing list.
Turkey, Thailand and China drive eSIM usage
The service said Turkey accounted for 33% of eSIM usage, followed by Thailand at 25% and China at 17%. The remaining top markets were the UAE at 15% and Vietnam at 10%.
That geography points to a familiar pattern: travelers want instant connectivity in places where roaming can be messy, expensive, or both. For a platform like Pochta Mail, the opportunity is not just adding more products, but becoming the place people go when they need to pay for whatever the internet refuses to bundle neatly.
The catalog now appears to be balancing two strong demand pools: subscription services tied to gaming and AI, and travel products tied to mobile connectivity. If that mix keeps working, more recurring services are likely to be added next.