Internet & Social
X replaces revenue sharing with original-content rewards
X is ending revenue sharing after September 7 and replacing it with a rewards program for original posts, with stricter eligibility rules.
X is ending its revenue-sharing program and replacing it with a system that pays creators for original posts, rather than broadly rewarding engagement. The platform has stopped accepting new applications and will shut the existing program down after September 7.
X’s replacement, the Original Content Rewards Program, pays based on qualified impressions generated by original writing, reporting, photos, videos, memes, illustrations, and commentary. The company says the goal is to:
“Reward creators who bring original ideas, expertise, reporting, creativity and commentary to X.”
— X
Creators may use someone else’s post, video, or photo, but only if they add meaningful analysis or creative editing. Captions or text overlays that merely describe the source material will not qualify. X’s stated test is whether the creator’s contribution adds substantial value.
Eligibility and payout requirements
The new program is limited to users who meet several conditions:
- They must be 18 or older and live in a country where the program is available.
- They must subscribe to Premium, Premium+ or Premium Business.
- They need at least 500 verified followers.
- They must have generated at least 500,000 Home timeline views from verified users in the past 90 days.
Only unique impressions from Premium users count toward the creator’s total. Participants must continue meeting the requirements after acceptance to remain eligible for payouts.
Existing revenue-sharing participants will have to reapply when they become eligible for the new system on September 8. Users who were not enrolled in the old program can apply for Original Content Rewards now.
The change follows a March update that gave more weight to engagement from a creator’s home region. That adjustment appeared aimed at discouraging accounts from posing as US-based commentators, after reports that dozens of popular accounts posting pro-Trump views and broader US commentary were not actually based in the country. X has not said whether the new program will retain that regional weighting.
That omission is the key unresolved detail: the company has not disclosed how much creators will earn per qualified impression or whether the regional rule still applies. The shift nevertheless makes X’s position clear—access to monetization now depends on paying for Premium, meeting a high reach threshold, and producing work the platform judges meaningfully original, rather than simply attracting engagement.
Source: Engadget