Tenet, the Russian car brand assembled at the former Volkswagen plant in Kaluga, said its 2025 sales reached 8.7 billion rubles, while its market share in the domestic passenger-car segment climbed to 0.55%. The numbers point to a small but real foothold for a brand that only recently started selling cars built on Chery technology.
The company also said it sold 219 vehicles in 2025, with an average transaction price of 10.89 billion rubles in the same period. That makes Tenet a premium-priced newcomer in a market where Chinese-badged rivals already have scale, pricing muscle, and a head start.
Tenet sales and market share in 2025
Tenet said it sold 219 vehicles in 2025. The company also said the average transaction price was 10.89 billion rubles in the same period, which suggests it is positioning itself far above the budget end of the market. That is a bold move for a newcomer, and it leaves less room for error if demand cools or competitors discount harder.
What Tenet is building in Kaluga
The brand was launched by ”AGR Holding” and is tied to the former Volkswagen production site in Kaluga. It is based on the Chinese Chery platform, which is becoming a familiar shortcut for Russian automakers trying to restart production without waiting for entirely new engineering programs. That model can work quickly, but it also means the real challenge is differentiation, not just assembly.
For Tenet, the near-term test is whether it can move beyond a small launch-year footprint and into something repeatable. If the company keeps selling at the current pace, the next question will be whether it can justify those premium pricing claims without leaning too heavily on novelty.