Samsung is expanding its Art Store offerings by introducing the Art Basel Hong Kong 2026 collection to a broader range of its 2026 TV lineup. This curated digital exhibition features 25 artworks from 20 contemporary artists showcased at the upcoming Art Basel event, available exclusively in 4K on compatible Samsung TVs. The collection marks a notable push by Samsung to blend art and advanced display technology for a more immersive viewing experience in the living room.
Previously, Samsung’s Art Store was mainly accessible on The Frame and The Frame Pro TVs, but last year it extended to Neo QLED models. Now, select 2026 OLED TVs, specifically the S95H and S99H models, along with the new Micro RGB series, also support the Art Store’s content. The timing aligns with the Art Basel Hong Kong event, taking place from March 27 to 29, 2026, where these artworks will be physically exhibited and digitally displayed on Samsung’s premium TVs to showcase their color accuracy and detail.
The Art Basel Hong Kong 2026 exhibition features contributions from eight renowned galleries, including Bank CLC Gallery, Venture Don Gallery, Lin & Lin, Pearl Lam, Rossi & Rossi, Tomio Koyama, and Vacancy. In addition to the contemporary works, Samsung’s Art Store also offers 20 significant pieces from the Lee Kun-Hee Collection, gathered by the late Samsung Electronics chairman. This partnership with the National Museum of Korea brings pieces such as ”Scholar’s Accoutrements in a Bookcase,” ”Sun, Moon and Five Peaks,” and ”Ten Symbols of Longevity” to Samsung TV screens worldwide.
Samsung’s visual display vice president emphasized the company’s long-standing collaboration with Art Basel, highlighting how their advanced display technology allows users to experience art at home with vivid realism. By transforming TVs into personalized galleries, Samsung aims to democratize art collecting, making it accessible to anyone with a compatible device.