Rolls-Royce is accelerating its bespoke car program by unveiling a new coachbuilt model based on its upcoming electric Spectre. This next-generation creation marks the marque’s first fully electric coachbuilt car, expanding Goodwood’s Coachbuild Collection and offering clients a more personalized design journey.
Traditionally, Rolls-Royce’s bespoke coachbuilt projects have celebrated petrol power and ultra-luxury craftsmanship, from the 2017 Phantom-based Sweptail-dubbed the most expensive new car ever-to the extravagant 2021 Boat Tail and 2023 Droptail. These limited-run vehicles featured hand-built details ranging from yacht-inspired wood panelling to custom ”chop-top” hot rod styling, each powered by the brand’s iconic 6.75-litre V12 engines.
This next car changes the game by introducing electric powertrains to the ultra-exclusive coachbuilt lineup. Rolls-Royce CEO Chris Brownridge explained that the expansion responds to client demand not only for exclusive designs but also for a transparent, collaborative process. Selected customers with a profound connection to the brand will be invited to private offices worldwide to co-create projects tailored to their tastes.
Electric coachbuilt Rolls-Royce based on the Spectre
The shift to an electric coachbuilt Rolls-Royce reflects broader industry trends, as luxury automakers balance traditional craftsmanship with sustainability and innovation. The Spectre, Rolls-Royce’s flagship electric vehicle (EV), provides a high-tech foundation for this bespoke project, blending the brand’s hallmark luxury with electric performance. This move also positions Rolls-Royce alongside other luxury manufacturers exploring coachbuilt electric vehicles as a symbol of future wealth and elite customization.
While the previous three coachbuilt cars relied on the legendary V12 petrol engine, the Spectre-based model pioneers a new path, marrying bespoke artistry with zero-emission technology. Considering the rarity and price tags of earlier coachbuilt creations-Boat Tail reportedly cost around £20 million-anticipation and exclusivity for this electric vehicle will be immense.
Rolls-Royce’s expanding Coachbuild Collection underscores its commitment to ultra-luxury personalization. The private office experience allows clients unprecedented access to the design process, fueling imagination while preserving the brand’s handcrafted qualities. This initiative effectively turns car ownership into an intimate design collaboration adapted for the EV era.
The move hints at a future where bespoke electric vehicles become standard among ultra-high-net-worth collectors. As luxury automakers continue to embrace electrification, Rolls-Royce’s blend of traditional coachbuilding and green technology sets a new benchmark in exclusive super-luxury automobiles.