Ferrari is gearing up to launch a high-performance version of its Purosangue SUV featuring the iconic naturally aspirated V12 engine. Expected to enter production in the latter half of 2026, this upgrade will be one of five new models debuting from the Italian marque this year. Although details remain scarce, insiders suggest the 6.5-liter V12 will remain, with the possibility of power gains echoing the company’s history of tuning its twelve-cylinder engines for extra horsepower.
Currently, the Purosangue’s V12 delivers 715 hp, but Ferrari has extracted as much as 829 hp from similar engines in flagship models like the Daytona SP3. This hints that the upcoming edition might edge closer to these lofty figures, offering a more thrilling drive while maintaining the SUV’s exotic character. Alongside potential engine tweaks, Ferrari is believed to be sharpening the Purosangue’s handling, perhaps by introducing an Assetto Fiorano package-an upgrade known for lighter carbon fiber components, revised suspension, and enhanced aerodynamics, inspired by the company’s Fiorano racetrack.
Since its arrival nearly four years ago, Ferrari has kept Purosangue production deliberately limited to 20 percent of its total annual output, resisting the temptation to flood the luxury SUV market. This contrasts sharply with competitors like Lamborghini’s Urus, which is produced in larger numbers without such restrictions. Other luxury SUVs from Aston Martin, Rolls-Royce, and Bentley generally operate without these production caps, underscoring Ferrari’s cautious strategy to preserve brand exclusivity.
While Ferrari is simultaneously advancing its first fully electric vehicle, the company projects that by 2030, 40 percent of its lineup will still be powered by pure internal combustion engines, with plug-in hybrids and electric vehicles filling out the rest. The V12’s survival hinges on Ferrari’s success in making it compliant with Euro 7 emissions regulations, allowing tradition to coexist with stricter environmental standards. Chief Research & Development Officer Ernesto Lasalandra recently confirmed ongoing improvements to V6, V8, and V12 engines, emphasizing performance gains alongside regulatory compliance.
Ferrari doesn’t appear pressed to revamp the Purosangue to meet demand-2026’s order books are reportedly closed-but a hotter Purosangue will attract buyers willing to pay a premium for more power and exclusivity. As the entry price for the base Purosangue model in the U.S. already exceeds $400,000, the upgraded variant could easily cross the $500,000 threshold. It’s a savvy move that bolsters Ferrari’s profits without the risks of an entirely new platform, reinforcing the Purosangue as a key earner for the brand’s SUV push.
With five new models planned this year and the push toward electrification underway, this performance-focused Purosangue update represents an intriguing middle ground: holding the line on Ferrari’s powerful V12 legacy while gradually preparing customers for a future where electric propulsion plays a bigger role.