DJI’s new Avata 360 drone is poised to shake up the high-end 360-degree drone market with a competitive launch price and promising specs. Ahead of its official debut on March 26, 2026, retail listings from Europe have surfaced, revealing DJI’s strategy for this compact, propeller-guarded quadcopter designed for immersive 8K 360° video recording.
The base DJI Avata 360 model is reportedly priced at €459, an accessible entry point for a drone targeting 8K 360° video enthusiasts and professionals. This pricing strategy competes closely with alternatives like the Insta360 Antigravity A1 by undercutting many premium 360 drone offerings without sacrificing features such as replaceable lenses and larger intelligent batteries.
DJI Avata 360 drone bundles and accessories pricing
Beyond the base drone, several bundle deals have leaked:
- Avata 360 Fly More Combo with the RC 2 controller priced at around €939
- Motion Fly More Combo, which pairs the drone with RC Motion 3 controller and Goggles N3 – also at about €939
- Premium Combo that includes both Goggles N3 and RC 2 controller, listed near €1,159
Accessory costs are reasonable, with the Intelligent Flight Battery expected to be €79, replacement lens kits about €21, and propellers around €9. Such pricing suggests DJI may offer tailored upgrade paths for enthusiasts who want to extend their flying time or maintain pristine optics without hefty investments.
DJI Avata 360 design and capabilities
Hands-on images showcase the Avata 360 as a compact drone enclosed in a robust propeller cage, signaling DJI’s focus on user-friendly durability for immersive flight capture. Its central camera module features dual lenses aimed at delivering true 360-degree footage. The overall chassis shares a family resemblance with DJI’s Avata 2 but opts for a more heavily protected frame shape, emphasizing ruggedness for adventurous flying scenarios.
DJI has promoted this drone as an ”8K Flagship 360° Drone” in official pre-launch materials, confirming the drone’s capacity to record ultra-high-resolution 360-degree videos. This is a leap forward for content creators needing top-tier immersive media tools. The anticipated launch is set for March 26, 2026, with European availability expected shortly after, around April 9, 2026.