Apple’s shift to streaming Formula 1 races in the US is already paying off, with early viewership numbers surpassing expectations set by both Apple and the sport’s officials. After the Australian Grand Prix kicked off the 2026 F1 season, Apple TV’s exclusive coverage reportedly drew a larger audience than last year’s ESPN cable broadcast, signaling a successful transition for fans and the sport alike.
While Apple hasn’t disclosed exact ratings, industry insiders suggest the streaming audience exceeded the previous high of 1.1 million viewers ESPN recorded for the 2025 Australian GP. Achieving that through a streaming-only platform is a strong indicator of growing demand for digital-first sports coverage.
Apple F1 streaming coverage features and innovations
Apple’s investment in Formula 1 goes beyond just securing rights. Unlike ESPN’s traditional broadcasts, Apple TV offers a suite of immersive viewing features like Multiview, driver cams, 4K Dolby Vision content, and the Podium Viewer. These enhancements cater to hardcore fans craving a more interactive race experience, which helps explain the positive audience reaction.
F1 CEO Stefano Domenicali previously expressed optimism about Apple’s approach, highlighting how the platform opens new doors to reach viewers with superior quality. This is part of a broader trend where streaming platforms aim to redefine sports broadcasting by integrating advanced technology and personalized viewing options.
Apple’s strategy to expand Formula 1’s digital audience
Apple isn’t just stopping at live race broadcasts. It also tapped into the rising global popularity of Formula 1 boosted by Netflix’s hit series Drive to Survive. Apple struck a deal with Netflix to co-stream the current season’s episodes and the Canadian Grand Prix, blending traditional documentary appeal with live race action. Meanwhile, Apple’s F1-themed movie starring Brad Pitt has also enjoyed strong box office returns, fueling speculation about a sequel.
This multi-faceted strategy leverages streaming’s strengths to attract casual viewers and dedicated fans, positioning Apple as a powerhouse in sports entertainment. As traditional cable viewership declines, Apple’s formula could become a model for how live sports evolve in the streaming era.