Apple’s 2026 Formula 1 streaming debut has surpassed all forecasts, with the Australian Grand Prix drawing bigger audiences on Apple TV than ESPN did for the same race in 2025. The strong start sets a promising tone for the tech giant’s ambitious play into motorsport broadcasting and sports content.
Eddy Cue, Apple’s senior vice president of services, revealed via Hollywood Reporter that the 2026 Formula 1 season opening weekend has not only attracted more viewers year-over-year but also exceeded internal expectations from both Apple and Formula 1.
Apple TV’s Formula 1 viewership growth in 2026
One contributor to this surge appears to be Apple’s broad marketing push combined with increased interest sparked by the 2023 F1 biopic, which has built a stronger fanbase across the United States. Apple’s Sports app recorded its largest week since launch during the Australian Grand Prix weekend, highlighting the cross-platform impact of their strategy.
Impact of sports content and media synergy
Apple’s growing footprint in American Formula 1 viewership reflects a strategic alignment of technology and sport, elevating F1’s profile where it historically trailed behind other major sports. This momentum is fostering collaborative opportunities, including discussions around a sequel to the F1 movie. Lewis Hamilton, who produced the first film, confirmed a script for the sequel is already underway, signaling continued synergy between athletes, media, and tech.
Challenges for upcoming F1 races in different time zones
The next Grand Prix in Shanghai could challenge this momentum, as the race starts at 3 a.m. ET on Sunday, presenting a significant barrier for U.S. viewers used to the more convenient 11 p.m. ET start time in Australia. How viewership fares internationally during less fan-friendly time zones will be a true test of Apple’s F1 streaming strategy going forward.