Apple’s highly anticipated iPhone Fold is expected to be announced in September 2026 but may not hit stores until December 2026. According to analyst Tim Long from Barclays, this staggered release approach is similar to how Apple launched the iPhone X, which was announced months before actual shipments began.
Earlier reports suggested all flagship iPhones, including the foldable model, would launch simultaneously in September. However, the delay likely reflects the challenges Apple faces in perfecting foldable screen technology and production scheduling.
iPhone 18 base model launch delayed to early 2027
Long’s research note also forecasts a delayed launch for the base iPhone 18 model, possibly arriving in March 2027. This suggests Apple may forgo the traditional September release cycle for the standard iPhone 18 this year. Instead, two other models are expected alongside the iPhone 18: an iPhone 18e and either a redesigned iPhone Air or a revived iPhone 18 Plus.
Apple discontinued the traditional iPhone Plus model in 2025, favoring the slimmer iPhone Air variant. The rumor of the Plus model’s return may indicate Apple responding to slower sales of the iPhone Air by adjusting its lineup to better match consumer preferences.
This emerging lineup strategy shows Apple cautiously approaching the foldable smartphone market while experimenting with its device tiers ahead of the 2027 cycle. Industry watchers will observe whether the iPhone Fold truly reshapes Apple’s smartphone portfolio or remains a delayed innovation in a competitive market.