Apple is rolling out a fresh video podcast feature in iOS 26.4 that lets creators distribute video and audio from a single feed, simplifying both production and listening. Users testing the Release Candidate can experience this upgrade now through select shows, including two hosted by Stephen Robles. This marks Apple’s notable bet on video podcasts, integrating dynamic video advertising and streamlined monetization opportunities for creators.
The key innovation Apple has introduced in iOS 26.4 is support for HTTP Live Streaming (HLS) video podcasts, allowing creators to upload episodes with synchronized video and audio tracks simultaneously. Listeners can choose to watch the video or simply listen without needing separate podcast feeds. This change aims to reduce friction and unify podcast experiences across formats.
Several major hosting providers and ad networks, including Acast, Amazon’s ART19, iHeartMedia’s Triton Digital, and SiriusXM, have already integrated support for this video podcast system at launch. Crucially, the platform accommodates dynamic ad insertion in video podcasts-a first in podcasting-enabling creators to serve up-to-date ads in both host-read and pre-produced formats. Apple plans to levy a standard impression-based fee on ad networks delivering these dynamic video ads, while creators and hosting providers will distribute their content on Apple Podcasts without fees.
As of now, the updated video podcast experience is available on iPhone, iPad, Apple Vision Pro, and via the web, but not yet on Mac or Apple TV. Apple expects to release the public version of iOS 26.4 soon, after which more video-enabled podcasts should appear as hosting platforms adopt the new standard. Stephen Robles, who hosts Primary Technology and Movies on the Side, has already launched his shows using the new format, providing a glimpse into the video podcast playback promised by Apple.
How iOS 26.4 supports video podcasts and dynamic ad insertion
This update in iOS 26.4 introduces several features for video podcasts:
- Supports HTTP Live Streaming (HLS) video podcasts combining video and audio in one feed
- Allows listeners to watch video or listen to audio from the same episode
- Enables dynamic ad insertion for video podcasts, including host-read and pre-produced ads
- Standard impression-based fees applied to ad networks delivering dynamic video ads
- No fees for creators and hosting providers distributing content on Apple Podcasts
Device compatibility and availability of video podcasts in iOS 26.4
The video podcast feature in iOS 26.4 is currently available on these devices and platforms:
- iPhone
- iPad
- Apple Vision Pro
- Web-based Apple Podcasts
Support for Mac and Apple TV is expected in future updates.
Competition and monetization advantages for creators with iOS 26.4 video podcasts
Apple’s introduction of video podcasts with dynamic ad support in iOS 26.4 places it in direct competition with platforms like Spotify that have invested heavily in video podcasts. By preserving creator control over content and ad placement, Apple aims to attract premium creators seeking sophisticated monetization without relinquishing ownership.
While the rollout requires hosting providers to integrate Apple’s video technology individually, the initial support from industry leaders like Acast, ART19, Triton Digital, and SiriusXM signals a solid foundation. The feature’s long-term success will hinge on how quickly creators and networks capitalize on dynamic video advertising’s revenue potential within the podcast space.