Caviar has launched its Spirit of UAE collection, a premium lineup of smartphones that celebrates the culture and heritage of the United Arab Emirates. The centerpiece is a custom iPhone 17 Pro and Pro Max with an exclusive design highlighting Emirati pride.
The flagship Spirit of UAE model showcases a detailed bas-relief of the UAE president holding a map of the nation-a symbol of unity and national care. This design draws inspiration from a viral image popular on Emirati social media. Crafted using 18-karat gold for the map and jeweler’s enamel to represent the president’s traditional white robe, the phone demands a starting price of $10,770 for the iPhone 17 Pro with 256GB storage.
The collection also introduces the Falcon edition, based on Samsung’s Galaxy S26 Ultra. It features a striking bas-relief of a soaring falcon on a carbon fiber back panel with gold accents. Pricing details for this model are available upon request.
The third option, Dubai Edition, is a limited-run iPhone 17 Pro variant dedicated to the cityscape of Dubai. It features a 3D bas-relief of iconic landmarks such as the Burj Khalifa, crafted from a jeweler’s alloy and coated with 24-karat rose gold. The body is made from aviation-grade titanium with a black PVD finish. Only 19 units will be produced, each priced at $9,910.
Caviar is known for its ultra-luxury take on smartphones, often taking Apple’s and Samsung’s latest flagship models and dressing them in precious metals and cultural motifs. This latest UAE-themed series combines bespoke craftsmanship with national symbolism, targeting affluent buyers who seek exclusivity beyond the standard tech specs.
Compared to typical high-end smartphones from Apple or Samsung, which focus on performance and camera advancements, Caviar’s offerings stand out through artistic customizations and limited editions. With starting prices well over $10,000, these phones cater to collectors or status-conscious consumers rather than everyday users.
The Spirit of UAE smartphone collection pricing details are:
- Spirit of UAE iPhone 17 Pro (256GB): $10,770
- Dubai Edition iPhone 17 Pro (limited to 19 units): $9,910
- Falcon edition Samsung Galaxy S26 Ultra: price available upon request
As personalized luxury smartphones remain a niche yet lucrative segment, it will be interesting to see how Caviar continues to blend regional pride with premium tech. Future editions may expand to other cultural themes or integrate emerging technologies like satellite connectivity or enhanced security, maintaining their appeal amid increasingly competitive flagship lineups.