Yandex has rolled out ”Svoyi Plyusy in Football,” a new loyalty program add-on developed in partnership with the Russian Football Union. Soccer fans can now earn boosted cashback, enter prize draws, and access exclusive football content and personalized offers across Yandex’s services.
How the Svoyi Plyusy in Football loyalty program works
As part of the program, fans select their favorite football club and receive tailored offers on Yandex platforms like Kinopoisk, Yandex Afisha, and Yandex Pay. Key perks include enhanced cashback on buying match tickets, purchasing at stadiums, and ordering food through Yandex.Eda on game days-all rewarded with extra Plyus points.
Exclusive prizes and promotions for Svoyi Plyusy in Football members
Beyond cashback, participants gain access to promo codes valid on official football club stores within Yandex Market and can join monthly prize draws. Rewards include:
- Yandex smart TVs
- Smart speakers with Alice voice assistant
- Autographed jerseys, footballs, and goalkeeper gloves
- Personalized video messages from Russian national team players
- Invitations to pre-match press conferences
Subscription costs and how to join Svoyi Plyusy in Football
Subscription is free for the first year, then costs 200 rubles per month. Fans can sign up via the program’s landing page or through their Yandex account. The broader Svoyi Plyusy loyalty program also offers special deals for travel with S7 Airlines, discounts at the X5 retail chain, and bonuses on Beeline mobile services.
Unique benefits of the Svoyi Plyusy in Football loyalty program for fans
Partnering with the Russian Football Union lets Yandex combine multiple football-related experiences into a single platform, making shopping and team interaction more rewarding and engaging for fans. While most sports loyalty programs deliver basic perks, Yandex offers unique prizes and memorable fan experiences-a notable development in sports-focused consumer rewards.
Compared to global players like Apple or Google, Yandex’s approach tailors benefits closely to regional football culture and integrates local e-commerce, streaming, and payment services. As digital loyalty programs evolve worldwide, Yandex’s football initiative exemplifies how combining content, commerce, and community can heighten fan engagement and brand loyalty in emerging markets.
Looking ahead, Yandex may expand these club-specific offers to include international football or leverage fan data for even more personalized rewards. The success of Svoyi Plyusy in Football could set a new benchmark for how tech giants integrate sports fandom with digital services beyond traditional loyalty points and discounts.