Honda Motor is ramping up investment to transform its lineup with electric and autonomous technologies. The company announced plans to introduce three new advanced models by 2025: the Honda 0 Saloon, Honda 0 SUV, and the Acura RSX. These vehicles are expected to showcase Honda’s latest developments in electrification and self-driving systems.
The Honda 0 Saloon stands out as a modern reinterpretation of a classic 1980s mid-size sedan, aiming to blend nostalgia with cutting-edge electric vehicle technology. With a massive $15.7 billion investment earmarked for electric and autonomous vehicle development, Honda is signaling a significant push to catch up and compete aggressively in the rapidly evolving EV market.
This budget also includes expanding autonomous driving capabilities, a feature Honda sees as central to its future lineup. The company anticipates that self-driving technology will be a key differentiator amid stiff competition from legacy automakers and rising EV specialists. Though ambitious, the heavy emphasis on electrification and autonomy reflects an industry-wide pivot away from traditional combustion engines and manual driving.
Honda’s investment and product plans come at a moment when rivals like Toyota, Tesla, and Hyundai are accelerating their electric vehicle introductions, suggesting Honda is trying to shed its image as a laggard in this space. The next few years will be pivotal for Honda as it tries to meet tighter regulations and shifting consumer expectations around vehicle electrification and autonomous driving.